Fire & Fork Sundays
Client: Fire & Fork
Project Date: 2025
Expertise: Campaign Strategy, Logo design, Video & Photo, Social Media
Fire & Fork introduced a bold new concept to the well-loved seaside steakhouse, F&F SUNDAYS, transforming its usual laid-back dining experience into a weekly Sunday ritual of music, cocktails, and vibrant energy. Unlike the restaurant’s regular days, Sundays are all about good vibes, DJ sets, happy hour, and that ‘middle of the fun’ atmosphere by the sea.
We started by creating the full brand identity for F&F SUNDAYS - from the visual direction and tone to launch campaigns and long-term strategy. This included poster designs, a social media rollout, influencer collaborations (including key content with Denise), and multiple story-driven videos that captured the surreal, energetic essence of the concept. All of this was developed with a year-long content plan in mind, ensuring the Sundays brand lives well beyond its launch.
The Logo
To differentiate F&F Sundays while keeping brand recognition intact, we retained the core icon of the original logo but introduced a bold colour shift - transforming the signature red into a vibrant electric blue. This change visually signals a new energy and experience tied specifically to Sundays, while still feeling unmistakably part of the Fire & Fork identity.
Key Posters
Printing
Taken from key video
Influencer Card & Shooting Material
Teaser & Key Poster
Videos
150k+ Views
Across all platforms with ongoing promotions
300k+ Views
Across all platforms
The video direction for Fire & Fork Sundays centred around playful storytelling with a surreal twist - brought to life through our collaboration with influencer Denise. We developed a concept where a casual day in Marsaxlokk turns into an unexpected, dreamlike teleportation into the heart of Fire & Fork Sundays. From scripting to location scouting, filming, and post-production, every element was crafted to blend lifestyle content with brand storytelling.
Influencer Card & Shooting Material
Social Media
Teasers & Post Launch Promotions
To visually distinguish Fire & Fork Sundays on Instagram, we shifted from the restaurant’s usual fire-inspired red theme to a vibrant blue tone that reflects the energy of our Sunday events. The feed now features a dedicated line of blue posts for every Sunday-related update - allowing us to blend both brands within the same grid while keeping a clear visual identity.
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