Mercury Billboard
Client: Il Forno Di San Giuliano
Project Date: 2025
Expertise: Campaign Strategy, Video & Digital Billboard
Il Forno di San Giuliano reached out with a clear goal - to boost visibility and drive foot traffic in a way that felt natural within its surroundings.
In the heart of St. Julian’s, we transformed a split digital billboard into a directional experience, using its format as a strategic advantage to guide people toward the cafe. More than just an ad, it became a functional piece of communication - turning awareness into action.
Turning Direction into Video
We reimagined a split digital billboard as a directional experience for Il Forno di San Giuliano - using motion and visual flow to guide viewers from one screen to the other, naturally leading them toward the café and reinforcing its proximity in a subtle, intuitive way.
Promotion piece of the billboard from our channels.
Instagram preview
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